Diligene on the
Investor's side

Nordon Advisory gives senior housing investors an independent view of how a community wins its residents, before capital moves.

Built for the people  
who make the capital call.

Nordon was built because the diagnostics that exist in senior housing were built for operators. Capital allocators were working with information designed to sell them something. We built the firm for the other side of the table.

Nordon fills that gap. We assess the signals that shape how families find and choose a community, from search and reviews to marketing and lead sources, and report what we find in a form an investment committee can act on.

Where the methodology applies.

Based In

Salt Lake City, Utah, with a global team

Works for

The buyer and no one else

Focus

Senior housing investment diligence

✦ Our Misson

We spent twenty years running these communities before we started advising on them.

The Founders

Jerry Vinci

Co-founder

Jerry has spent over two decades inside the senior living industry, leading growth strategy for some of the largest operators in the US, building the marketing and reporting infrastructure that communities run on, and learning, first-hand, where the revenue engine breaks down and why. He’s been in the industry long enough to know exactly what an investor should be asking, and what most of them don’t.

Lanie Krugel

Co-founder, CEO

Lanie’s background spans growth strategy, underwriting, and asset management — the disciplines that sit directly at the intersection of how a community performs commercially and how that performance gets read and valued on the capital side. At Nordon, she applies that same lens to the investor’s question: not “how do we grow this?” but “is this growth real, and will it hold?”

Johan Krugel

Co-founder, CFO

Johan leads financial operations and the analytical architecture that lets Nordon deliver at institutional standard. Translates operating data into the capital language investment committees work in.

The Team

Cynthia van Straten

Head of Product

Mahsa Bakhshi

Head of Data and Analytics

Armand Senekal

Head of Projects

What we
believe

Nordon exists to give capital the ground truth it cannot get from a broker deck, an operator pitch, or a desk-based market report. Because every asset held badly is a portfolio problem, and every community run poorly is a family problem.

Our values are not framed on a wall. They are the criteria we return to when a client wants a comfortable answer, when an engagement could be delivered faster by skipping the floor, or when saying what we see might cost us the next call. These are the six beliefs that govern the firm.

✦ Engage

Begin your diagnostic.

Structured. Confidential. Delivered within your timeline.

Diligene on the Investor's side

Built for the people who make the capital call.